We have hardly ever seen a women’s jewelry purchase finer than diamond stud earrings online. There is something particularly about diamond earrings that tends to showcase a woman’s facial features. That is not to say that diamond rings and necklaces are not attractive. However, the sparkle of diamonds somehow focuses the eye toward a human face and makes it the center of attention. Moreover, we do not think we have ever met or heard of a woman in Western society who would not appreciate or wear with pride diamond jewelry. We recognize that the steep increases in the market costs for gold and silver have made some people think that fine jewelry is out of their price range. They should rethink that concept with respect to diamond stud earrings. Our research found at least three different styles of diamond earrings priced online at under six hundred dollars at the time of this writing. One pair was under four hundred and twenty-five dollars.